GOOGLE ANALYTICS

This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software. Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

COURSE CONTENT

Module 1: Introduction to Google Analytics

1.0 Intro Definitions Pt 1
1.1 Intro Definitions Pt 2
1.3 How Google Analytics Works

Module 2: Fundamentals of Google Analytics

2.0 Build Analytics Infrastructure
2.1 Setting Up Conversion Data
2.2 Input New Users
2.3 Setting Up Conversion Data
2.4 Examine Extra Points

Module 3: Basics of Google Analytics

3.0 Basic Features
3.1 Dashboard
3.2 Shortcuts
3.3 Adding a Dashboard
3.4 Sharing Reports
3.5 Alerts
3.6 Realtime Analytics
3.7 Standard Reports
3.8 Views

Module 4: Reports in Google Analytics

4.0 Acquisitions Intro
4.1 All Traffic Aquasitions
4.2 Acquisitions Overview
4.3 Acquisition Channels
4.4 Cross Development
4.5 All Referrals
4.6 Campaign
4.7 Keywords
4.8 Social
4.9 Webmaster Tools

Module 5: Behavioral Reports

5.0 Behavioral Reports Intro
5.1 Dimensions
5.2 Content Drilldown
5.3 Landing Pages
5.4 Exist Pages
5.5 Events
5.6 Event Flow Report
5.7 Working with Events
5.8 Site Search Report
5.9 Working Site Report
5.10 Site Search 2
5.11 Site Search 3
5.12 Behavior Flow Report
5.13 Site Speed
5.14 Using Site Speed Search
5.15 Page Timings
5.16 Speed Suggestions
5.17 User Timing Adsense
5.18 Experiments
5.19 Inpage Analytics

Module 6: Audience

6.0 Audience Reports
6.1 Location Report
6.2 Language
6.3 Behavior
6.4 Frequency Recency
6.5 Engagement Report
6.6 Technology Reports
6.7 Mobile Reporting
6.8 Demographic Report
6.9 Interests
6.10 Visitor Flow Chart

Module 7: Conversions

7.0 Intro
7.1 Funnel Visualization
7.2 Goal Flow Report
7.3 Reverse Goal Path
7.4 Goal URLs
7.5 Ecommerce Reports
7.6 Product Performance Reports
7.7 Transactions Report
7.8 Time to Purchase Report
7.9 Multi-channels Funnels Report
7.10 Assisted Conversion Report
7.11 Top Conversion Paths Report
7.12 Time, Log & Path Length Report
7.13 Attribution Report & Model Comparison Tool
7.14 Conclusion

Turning Point Ltd is a Jersey based company providing online training to individuals and companies around the world. The company was founded in early 2013 and works with the States of Jersey

Turning Point Ltd

Email: training@turningpoint.je
Website: www.turningpoint.je